Brain Train @ The Barn

Learn in a Baby friendly environment with like minded people

Would you like to learn more about Digital Marketing to help your Business? 5 week course held @ The Nurture Barn, Great Bardfield. Cost £100. Wednesdays 3-5. Starts 6th Feb –13th March.

Babies in car seats are welcome. So you can have them near and cuddle and feed if necessary.

Week 1 – Overview of Digital Marketing

Wednesday 6th Feb – 3pm to 5pm

  • Websites V Traditional Media ie Magazines, Directories, Newspapers, Flyers
  • Types of Websites: E Commerce & Brochure
  • WordPress
  • Average Session Time
  • Bounce Rate
  • Web Hosting & Domain
  • Search Engines
  • Social Media
  • Reviews
  • Digital Competitor Analysis (try out your Business on Google)
Week 2  – Getting your Business found Online

Wednesday 13th Feb – 3pm to 5pm

  • Search Engine Marketing
  • SEO/Organic
  • Page 1 and 2
  • Definite NOs – Old Date Info, Error 404
  • Paid Search
  • Google Adwords
  • Keyword Research
  • Long Tails V Short Tails
  • Analytics
Week 3  – Would Social Media work for my Business?

Wednesday 27th Feb  – 3pm to 5pm

  • Recommendations
  • Reviews
  • Content Relevance
  • Facebook
  • Twitter
  • Instagram
  • You Tube
  • Hashtag
  • Common Misconceptions
  • Advantages of Sharing
Week 4  – What is the value of Search Engine Directories?

Wednesday 6th March – 3pm to 5pm

  • Back Links
  • How to get them
  • Google/Bing Places
  • Directories
Week 5  – What is the value of Search Engine Directories?

Wednesday 13th March – 3pm to 5pm

  • Your Case Studies
  • Q & A Sessions
  • Putting everything into Practice


To book please call 01371 810870 and leave your contact details or email [email protected]

This is a non refundable course as there will be limited numbers.

Feel free to come and eat a late lunch at The Nurture Barn before your class.

NOTE the class ends and 5 pm this is the closing time of The Nurture Barn.

About the tutors

Mel Sims

Mel has been involved in DIRECT RESPONSE Marketing for over 20 years, as well as owning The Nurture Barn (10,000 + FB likes).

A Media Buyer by trade, she became Commercial Director of the largest Travel Advertising Agency in the UK, with billings of over £110 million a year.

In 1997 she created her own Marketing agency called Frank Comms preferring a more direct relationship with clients and more cost transparency.

Social Media is her passion and enjoys working with companies to get their profile out there with relevant information.

Mo Lane

Mo has worked in Digital Marketing for the last 12 years. She has created hundreds of websites which are found high up in Google.

She has overseen large IT projects including designing the mobile PAC code and consulted for companies worldwide.

She is obsessed with websites being found rather than just pretty and user friendly.

Mo has worked with Frank Comms since it was created on all their digital projects.

What's On